What is Google Analytics?

Google Analytics is a free web analysis tool from Google. With this tool, you’ll easily monitor your site’s performance and highlight areas on your site you’d wish to improve.

Google Analytics allows you to discover various statistics about your website, like the quantity of traffic your site is getting, where your site visitors are coming from, and also the keywords web surfers are using to seek out your site, among other things.

Using Google Analytics together with your website may be a great idea because it takes minutes to check in for and can provide you all the required metrics you will need to work out what’s working, or not working, on your website for successfully capturing new sales for your business…

You can use Google Analytics as a tool to drive even more traffic to your site. Google Analytics are not just accustomed to show where traffic is coming from and to inform statistics about your site. What many folks don’t know is that you simply can use Google Analytics to analyze your website and increase your traffic thus bring more visitors to your site.

The following are 10 essential features of Google Analytics:

• Google Analytics allows you to match data about the performance of your site at two different time periods. It also allows you to chart the info immediately to urge a much better view of your site. It shows you the performance of your site supported area, city or country metrics.
• Providing referring sites and search results metrics are the essential features of any analytics program, but with Google Analytics you’ll get statistics not only on the number of tourists a link partner is sending but the standard of the traffic.
• Once you’ve got your business goals, for instance, sales & marketing, set up in Google Analytics you’re ready to determine and thus control vast amounts of knowledge with reference to what’s working and what’s not in your marketing strategy.
• Google Analytics allows for complete AdWords integration. This suggests it provides data on each group, campaign, and keyword. Specifically, you’ll check out each of those areas and see the number of displays, clicks, your cost, conversion, etc.
• It enables you to customize the rich features provided in your Google Analytics dashboard. You’ll move the foremost often used reports to the dashboard for fast access by just clicking the “Add to Dashboard” link.
• The Google Analytics dashboard feature allows you to schedule and automatically send recurring email updates to yourself or other recipients within your business using multiple formats.
• Google Analytics shows you the recognition and effectiveness of every link on every page of your site. These powerful and graphical reports display the effectiveness of your site design during a visual model.
• Google Analytic’s navigation summary report shows where your users go from the homepage, or how most of them get to your contact page. If people aren’t following your required navigation, it means you almost certainly got to correct some things on your page to compel users to click on the areas you desire.
• Google Analytics tells you what search keywords people are using to seek out your site. If certain keywords are proving hot, you would possibly want to contemplate catering Google AdWords keyword buys, content, and offers to them. It tells you ways your customers find you.
• The search engine traffic metric illustrates which search engines are sending the foremost traffic to your website and the way well it’s converted into sales. This can assist you to optimize your marketing spend and SEO efforts.

How to Use Google Analytics to extend Traffic to Your Website

⇒ Analytics could be a useful gizmo to examine where the traffic on your website is coming from. You’ll even enter specifics and tell what city they’re from, what browser they’re using, how long they’re staying on your website. However, these are all great things to seek out out about your site, but the most parts to seem at and on Google Analytics for your website are;

⇒ Traffic Sources > Overview – This allows you to skills many folks have visited your website and which date they visited your website on. It also allows you to know the share of traffic that was direct, search engine traffic, referral or campaign. You’ll also use Analytics to trace how good your AdWords campaigns doing and if it’s worthwhile for you to hold on paying the AdWords campaign

⇒ Traffic Sources > Sources – Clicking on this tab within the sidebar allows you to ascertain which website is referring the traffic to your site. It helps you to grasp where the traffic is coming from so you’ll focus more on utilizing some time and energy on the highest ranking sites.

⇒ Audience > Demographics > Location – Allows you to seek out where your visitors are visiting your site from and also how long the typical duration is of their visit among other stats. This is often good information for you to ascertain which country you would like to plug your website more too.

Be sure to stay checking on Google Analytics regularly for change of patterns in traffic. Now, that does not mean sit on Analytics for 20 hours each day expecting something to vary. Just check it out hebdomadally approximately to analyze the stats and to ascertain what traffic sources you’ll specialize in.

In addition to the content mentioned above, Google Analytics also features a “Report Finder” to assist you to look for your archived reports, helps you view your website’s bounce rate over time, shows connection speed data which helps you identify the way to prioritize and optimize your site’s design and cargo time, and far more. To start out using Google Analytics, navigate to http://www.google.com/analytics/ you’ll either register using your existing Google account, for instance, if you have already got a Gmail account or check-in for a replacement one. Google Analytics may be a feature-rich, free application that each website owner should consider integrating into their site.