“I published a gig two weeks ago, and I haven’t gotten my first sale”
“I published my gig two months ago, and I haven’t gotten my first sale”
“I published my gig last year, and I haven’t gotten my first sale”
If any of the above clearly describes your fiverr situation, today’s your lucky day. In this article, we’ll go through how you can fix your situation for the better.
As a seller who’s just starting to freelance, getting your first order might be hard. Hard, not because clients are scarce, but because of your inexperienced mindset or methodology.
After giving it a lot of thought and doing some research, we’ve realized that there are three simple things you might be doing that prevent you from making your first sale.
As new sellers on Fiverr, most people often do the following thing:
- Create an account
- Fill out their profile
- Publish a gig and wait for someone to come along and buy that gig
Well, in the past, when Fiverr was a new platform, that strategy probably worked. But today that there are thousands of freelancers on Fiverr competing for the same jobs, this strategy would be dead on arrival.
So, as a brand-new seller, the truth about why you are not gaining any traction is that you’ve set the wrong goals. If you’re a brand new seller and you’re trying to make your very first sale, there are three main goals you need to focus on:
- First, you need to get your gig seen by a potential buyer
- Second, you need that potential buyer to click and open your gig page and
- Third, you need to close the sale by having that buyer order your gig
Seems like a pretty simplistic way to view things, right?
Perhaps it is because these strategies can make you outstanding and distinguish you from the thousands on Fiverr who just publish a gig and wait for someone to discover them. Let’s go in-depth.
Surface your Gig to Buyers
So, when we look at the steps to get the first sale, the most essential one obviously, is to have a buyer see your gig because they can’t order a gig they didn’t see.
Today, buyers on Fiverr don’t click on a category and then start scrolling through hundreds of gigs under it, because it’s a waste of their precious time.
Instead, they come to the platform and simply type what they’re looking for in the search bar. The painful truth is that the Fiverr search algorithm, like any other search engine, basically tries to surface the most relevant gigs for a specific buyer.
Your first priority is to optimize your gigs to surface in a search result. If that doesn’t happen, a buyer will never even know of your gig, and you’ll never make a sale.
As a new seller, the trick is not just surfacing in a generic search result because it’ll be challenging for a greenhorn to compete against hundreds and hundreds of offerings in a search result.
Let’s do the math – if a search produced one thousand results and your gig is 990 of 1,000, the odds are pretty much stacked against you that a potential buyer will even see your gig.
Instead, when we talk about trying to surface your gig for a search result, we’re talking about how you can narrow your focus by doing some research in your niche to find out what potential buyers are looking for and then optimize your gigs to surface under those specific keyword phrases that potentially produce far fewer results.
A perfect example of how to do this in the Writing niche is to do keyword research on what potential buyers are looking for, see for yourself what the playing field is, and then narrow focus to appear foremostly in those search results.
Get Buyers to Click your Gig
Now that you’ve optimized your gig to appear top amongst a couple of results, what next?
The next thing is to get potential buyers to click and open your gig page. This can be done by having attractive thumbnails, compelling gig videos, and smartly written gig titles.
So, when you conduct your own search in this specific category, look at what your competitors’ gigs look like with regards to their thumbnails and their gig videos because your sole objective here is to get a potential buyer to click and watch your video or see your thumbnail and open your gig.
Close the sale with an order
So, you’ve surfaced in a search, gotten a buyer to click on your gig, and open the gig page. How do you close that sale?
Well, you can do that by having a fully completed gig page.
That means doing things like uploading high-quality gig images, relevant samples to your portfolio, having a completely filled out gig description, frequently asked questions, and having a pricing structure that really appeals to a buyer.
All these give potential buyers the confidence to go you, despite being a new seller.
And as a new seller, you’d want to make the process as easy and smooth for that potential buyer as possible. So, don’t put in words like contact me before you buy because that’s just one barrier that you’ve put up between you and the sale.
What this line does is to give the buyer the impression that you’re not confident that you can deliver on what you’re selling.
All these seem like a pretty simple process, right? Well, it really isn’t as complicated as you might have hitherto thought. Doing these things will significantly increase your odds and convert your first sale.
But you can take it one step further and create six additional gigs using the same niche to increase your chances of converting a sale. And we don’t mean just replicating what you did earlier, five more times – think about another specific search term that you could rank for and create a brand-new gig tailored to that particular keyword.
To be honest, one of the early goals for any new seller is finding a hero gig – a fancy way of describing a primary gig that will drive most of your sales. So, as a new seller, ensure to cast your net as wide as you can. As you start to gain traction in the form of sales and reviews, try to change that hero gig from being super specific to something much more encompassing.
What Not to Do to Get Your First Order
Many acclaimed sellers might encourage you to buy fake reviews, exchange ratings and reviews with other sellers, or build several profiles. Honestly, these suggestions are bad, and you shouldn’t listen to them.
Prove to the platform that you are worth your onions, and you’d be rewarded with plenty of visibility as well as your first order in no time. Put all the above tips in action, and Fiverr would bring more buyers tp\o you.
And there are our thoughts on how you can clinch your Fiverr’s first order.
Hopefully, this has helped you simplify what to do in order to quickly make that first sale on Fiverr. Please let us know what you think in the comment section.
And if you are a pro seller and there’s something you used to make your first sale that is missing herein, please try to contribute to the discussion. Look forward to hearing from you.