Category: SEO TIPS

How to use google analytics to your advantage

What is Google Analytics?

 

Google Analytics is a free web analysis tool from Google. With this tool, you’ll easily monitor your site’s performance and highlight areas on your site you’d wish to improve.

Google Analytics allows you to discover various statistics about your website, like the quantity of traffic your site is getting, where your site visitors are coming from, and also the keywords web surfers are using to seek out your site, among other things.

Using Google Analytics together with your website may be a great idea because it takes minutes to check in for and can provide you all the required metrics you will need to work out what’s working, or not working, on your website for successfully capturing new sales for your business…

You can use Google Analytics as a tool to drive even more traffic to your site. Google Analytics are not just accustomed to show where traffic is coming from and to inform statistics about your site. What many folks don’t know is that you simply can use Google Analytics to analyze your website and increase your traffic thus bring more visitors to your site.

 

Google Analytics

 

The following are 10 essential features of Google Analytics:

 

  • Google Analytics allows you to match data about the performance of your site at two different time periods. It also allows you to chart the info immediately to urge a much better view of your site. It shows you the performance of your site supported area, city or country metrics.
  • Providing referring sites and search results metrics are the essential features of any analytics program, but with Google Analytics you’ll get statistics not only on the number of tourists a link partner is sending but the standard of the traffic.
  • Once you’ve got your business goals, for instance, sales & marketing, set up in Google Analytics you’re ready to determine and thus control vast amounts of knowledge with reference to what’s working and what’s not in your marketing strategy.
  • Google Analytics allows for complete AdWords integration. This suggests it provides data on each group, campaign, and keyword. Specifically, you’ll check out each of those areas and see the number of displays, clicks, your cost, conversion, etc.
  • It enables you to customize the rich features provided in your Google Analytics dashboard. You’ll move the foremost often used reports to the dashboard for fast access by just clicking the “Add to Dashboard” link.
  • The Google Analytics dashboard feature allows you to schedule and automatically send recurring email updates to yourself or other recipients within your business using multiple formats.
  • Google Analytics shows you the recognition and effectiveness of every link on every page of your site. These powerful and graphical reports display the effectiveness of your site design during a visual model.
  • Google Analytic’s navigation summary report shows where your users go from the homepage, or how most of them get to your contact page. If people aren’t following your required navigation, it means you almost certainly got to correct some things on your page to compel users to click on the areas you desire.
  • Google Analytics tells you what search keywords people are using to seek out your site. If certain keywords are proving hot, you would possibly want to contemplate catering Google AdWords keyword buys, content, and offers to them. It tells you ways your customers find you.
  • The search engine traffic metric illustrates which search engines are sending the foremost traffic to your website and the way well it’s converted into sales. This can assist you to optimize your marketing spend and SEO efforts.

How to Use Google Analytics to extend Traffic to Your Website

 

Analytics could be a useful gizmo to examine where the traffic on your website is coming from. You’ll even enter specifics and tell what city they’re from, what browser they’re using, how long they’re staying on your website. However, these are all great things to seek out out about your site, but the most parts to seem at and on Google Analytics for your website are;

Traffic Sources > Overview – This allows you to skills many folks have visited your website and which date they visited your website on. It also allows you to know the share of traffic that was direct, search engine traffic, referral or campaign. You’ll also use Analytics to trace how good your AdWords campaigns doing and if it’s worthwhile for you to hold on paying the AdWords campaign

 Traffic Sources > Sources – Clicking on this tab within the sidebar allows you to ascertain which website is referring the traffic to your site. It helps you to grasp where the traffic is coming from so you’ll focus more on utilizing some time and energy on the highest ranking sites.

 Audience > Demographics > Location – Allows you to seek out where your visitors are visiting your site from and also how long the typical duration is of their visit among other stats. This is often good information for you to ascertain which country you would like to plug your website more too.

Be sure to stay checking on Google Analytics regularly for change of patterns in traffic. Now, that does not mean sit on Analytics for 20 hours each day expecting something to vary. Just check it out hebdomadally approximately to analyze the stats and to ascertain what traffic sources you’ll specialize in.

 


In addition to the content mentioned above, Google Analytics also features a “Report Finder” to assist you to look for your archived reports, helps you view your website’s bounce rate over time, shows connection speed data which helps you identify the way to prioritize and optimize your site’s design and cargo time, and far more. To start out using Google Analytics, navigate to http://www.google.com/analytics/ you’ll either register using your existing Google account, for instance, if you have already got a Gmail account or check-in for a replacement one. Google Analytics may be a feature-rich, free application that each website owner should consider integrating into their site.


 

 

 

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How to use Yahoo Site Explorer to research website competitors?

Using Yahoo Site Explorer to analyze Competing Websites

 

Out of the many millions of domains on the web, most get almost no traffic. We will all agree that it’s useless to make a website that nobody sees. This is often why more and more entrepreneurs are interested in learning the way to effectively market online. The great news is there are many free tools available to anyone who wants to take the time to use them. During this article, I will be able to discuss the utilization of Yahoo Site Explorer to investigate the competition.

Yahoo realizes the importance of website content, and intrinsically the search engine allows webmasters and website owners to use the robots.txt protocol, to stop the Yahoo Search web crawler (Yahoo Slurp); from crawling and indexing certain website content. However, it’s important to notice that using the robots.txt protocol method will make sure that Yahoo doesn’t crawl the URLs you’ve got excluded, but it’ll not deny URLs from the index; if they’ve discovered from the other sources on the net.

In an attempt to return the foremost current and relevant search results, the Yahoo search database contains detailed information; about billions of web pages. This enormous database store valuable information about links established between web pages, and uses that information (in partnership with its algorithms); to see the general popularity of a given web page Of course, the primary thing to try and do is to go to siteexplorer.search.yahoo.com. This site will allow you to place in any URL and establish what percentage pages are on the positioning, how many backlinks are currently connected to the site, and exactly what backlinks those are!

This information will allow you to understand what you’ll have to be compelled to do to get ahead of those other sites within the search engines. A basic understanding of search engine optimization (SEO) will allow you to require advantage of this information.

Yahoo Site Explorer

Here is what you’ll want to do:

1) Pick the keywords that you simply want to rank for. Run through a couple of search engines and list a minimum of the highest 5 competitors that you simply want to rank ahead of. Most folks wish to use Google to try and do this step.

2) Run your competitor’s sites through Yahoo Site Explorer. Just enter the URL. Then scrutinize the Dropbox for “show links.”

3) Write an inventory of 25 to 50 of the highest inbound links that your competitors are on. (Remember that the links that have the very best Google page ranking will usually carry the most weight. There are a variety of websites that allow you to see page rank for free- ex. Prchecker.info)

4) Use the highest-ranked sites that have your competitors have links on. Counting on your competitors, you’ll find that the majority of inbound links are on blogs, directories and websites. You’ll likely be ready to get your link on those sites. Sometimes you have to write down a piece of writing or post to try and do so. Usually, you’ll post your link in those places for free of charge. Others could also be paid links. Those you’ll obviously need to buy it you opt to use them.

Webmasters or website owners don’t get to have an existing Yahoo ID (or sign in), to explore websites with Yahoo Site Explorer. However, to feature websites for tracking or authentication purposes; you’ll got to create or check-in with a current Yahoo ID. You’ll be asking yourself, why would I want to authenticate? Authenticating your access to a selected website provides additional benefits, like tracking website feeds and valuable metadata reports on your website, individual sites and URLs.

As well, website owners or webmasters can reap enormous benefits from using Yahoo Site Explorer tools to:

Find which websites and subpages are indexed by the Yahoo search engine.
Find inlinks or web pages that link to any website or a private web page.
View the foremost popular web pages from any specific website.
 Submit and track feeds for your websites.

Although there are other factors that account for SEO ranking, inbound links are vital. I prefer to consider inbound links as “votes” for a site. If you’ve got the flexibility to vote for yourself why wouldn’t you? Many people pay thousands of dollars to online marketers to try and do what they will do themselves with the utilization of a mixture of free tools!

I work with a corporation that gives over 700 hours of internet marketing training. If you’re new to the online world, you’ll be amazed at how easy it’s to create simple websites and blogs. I can teach you over 25 ways to make sure that anything you set online is at the highest in the search engines.

Use Yahoo Site Explorer to perform SEO research on your own site or on your competitors’ website. This we help you to know what you need to do to increase your web page SEO


Hope this article helps you understand how you can use Yahoo Site Explorer to your advantage. If you have some thought on this content, please do drop it to the comment section

 

 

 

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How to Check Your Keyword Rankings

When operating an online business or program, it’s vital that you simply keep track of your website keyword ranking with Google and other major search engines. This process is often time-consuming and takes up some time when it would be better served elsewhere. Like—

First, attend the search engine where you would like to visualize your site’s ranking and enter the keywords you would like to see. Your result pages will come up, and you’ll look around them until you discover your website. We recommend that if you are not listed with a minimum of the highest 20 then you ought to continue to do SEO and optimize your website, as the majority won’t look any longer than that. This is often simply sense. Once you have determined if your rank is high enough simply think to yourself, “Would I search for this long for this page?”

You will want to try and do this with each search engine and directory until you’ve got some idea of where you’re. Check your website’s rankings regularly, because changes to algorithms can affect them drastically and quickly. confine mind also that thousands of recent sites are added daily, and plenty of them are actively trying to urge ranked before you. That’s right. There are thousands of others in on the constant game as you so you want to keep sharp. Your competitors could also be reading these same articles and using these same tricks! the opposite way is to begin doing SEO for your website to be ahead of your competitors. lucking of you we have got the most effective service you’ll be able to use to bet against your competition on search engines. Our SEO service doesn’t just improve your ranking on Google only, it improves your ranking on other search engines like (Yahoo, Bing, MSN etc.) CLICK HERE to envision OUR SEO SERVICE OUT.

Let continue on how to Check Your Keyword Rankings

If you’re serious about optimizing your website and grabbing that coveted top spot on Google it is important that you simply closely watch your keyword rankings. Knowing where your website ranks within the major search engines for your target keywords is critical for several reasons:

1. It enables you to evaluate how far you’re from the highest and the way much effort/recourses are needed to succeed in the front page.

2. It enables you to check different SEO techniques to ascertain which of them are working and drop all the remainder.

3. It helps you retain your finger on the search engine pulse enabling you to identify algorithm tweaks and updates before they affect your site’s traffic. If your rankings drop for a few search terms you will be ready to quickly take measures to revive your positions before it impacts your traffic and sales.

4. It helps you evaluate the effectiveness of your SEO and better understand the competition in your niche.

5. If you’re doing SEO for clients, keyword ranking reports are absolutely a requirement.

There is a variety of the way to see where your website ranks for your keywords let’s have a look at what options we have got.

You can use whats myserp to ascertain Your Keyword Rankings

whatsmyserp

what is whatsmyserp

 

WhatsMySerp’s free SERP checker allows you to examine the highest 100 Google search results for multiple keywords. you’ll use it to investigate SERPs and to see your website position. It’s free, and available online – so no download required.

Google search results sometimes vary counting on your geo-location, device type (Mobile or Desktop), and Google TLD (e.g. google.ca).

For example: If you search the keyword “SERP checker” on Google employing a Mobile device, you would possibly see different results than if you had searched an equivalent keyword on a personal computer.

As search engine marketers and website owners ourselves, we built the tool we might want to use — no more sifting through many search results, or running searches on our mobile devices, just to see how our website ranks on Google.

 

How to use whatsmyserp

 

⇒ Step 1: Go here “https://whatsmyserp.com/serp-check”
⇒ Step 2: Put your website in “URL to see position”
⇒ Step 3: Check to decide on the location
⇒ Step 4: Add the keywords you would like to see.
⇒ Step 5: Click “Check all”

 

how to use whatmyserp

 

whatsmyserp offers one amongst the foremost popular and maybe the foremost effective way of tracking your site’s rankings. There are a great deal of rank checking tools out there, both free and paid. Most of them allow you to track multiple sites and keywords during a number of the higher ones are Rank Checker by SEO book (free), Advanced Web Rankings (AWR) (paid with a free trial) and Rank Tracker by Link-Assistant (free and paid), whatsmyserp (free and paid).

 

Whatsmyserp (free and paid).

 

 

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How to create Google Sitemaps

Google… one of the Internets MOST powerful search engines recently announced a new FREE service that makes it easier for you to improve your website’s coverage within Googles index through its NEW collaborative crawling system.

On the downside though, Google does not ‘Guarantee’ immediate inclusion, But, is still good news for those of you who have just finished building a website and are ready to submit to the top search engines.

When we talk about google index
What is index means
An index may be a point of reference. once you index something it means you list words or phrases that pointed to a useful material reference value. Another interpretation of using an index is once you put your word or phrases out there to urge seen ( once you link get index on google meaning your links would get see on Google search engine)
So, what’s this NEW service called that Google just released?
It’s called “Google Sitemaps”.
The real cool thing about “Google Sitemaps” IS it accepts RSS(Real Simple Syndication) and Atom feeds with the.XML extension as one of the accepted formats for submitting your websites Sitemap for inclusion in Google’s index.

 

This is just one of the four formats Google accepts and is the one that I’m going to use for the rest of this article to show you how to generate the own.XML sitemap of your website for inclusion in Google.

It’s real easy to do so don’t worry about it being too complicated.

So, with that said, lets drive into Step #1.
Before we go to step #1 - What Is Google Sitemaps?
google sitemaps

What is Google Sitemaps?

Google Sitemaps enables Webmasters to Directly Alert Google to Changes and Additions on an internet site and that is only one of seven Benefits. it is the most vital development since RSS or Blog and Ping, to hit the web. it’s the potential to hurry up the method of discovery and addition of pages to Google’s index for any webmaster that uses Google Sitemaps.

Step #1. Sign up for “Google Sitemaps”.

This step is easy, simply follow the link provide below and sign up for a free account. It should only take you a few minutes to do, then once your done, come back here and go to Step #2.

Go to: http://www.google.com/webmasters/sitemaps/login

Step #2. Generate your .XML sitemap.

In this step you are going to generate a.XML sitemap for your website using a Free online sitemap generator.

This Free online generator will build you a sitemap up to 500 pages. If you have a larger website with thousands of webpages you’ll have to use a paid service and/or software to generate yours.

Go to: http://www.xml-sitemaps.com

Enter your required information on the form provided.

Step #3. Upload your generated.XML sitemap to your server.

 

Once your generated sitemap is finished(your generated .XML file should be called site.xml.gz) it’s now time to upload it to your server using your FTP(File Transfer Protocol) program.

This is very important that you do this before submitting it to Google Sitemaps for inclusion.

Step #4. Submit your NEW.XML sitemap to “Google Sitemaps”.

 

Now that you have generated your “Sitemap” for your website and uploaded it to your server all you have to do now is to go to “Google Sitemaps” and submit your sitemap URL.

(ex. http://www.yourdomain.com/sitemap.xml.gz)

That’s it.
Now, depending on Google, your sitemap should get downloaded within the next 24 hours, so be sure to check and see that it did and that there weren’t any problems or errors.

Also, you’re going to want to be able to track your indexed webpages within the search engines, especially Google, so you can see how things are going, so I’ll leave you with one last resource that will do this for you.

Go to: http://www.uptimebot.com

All you have to do is enter your URL and click “GO”.

Well, there you have it… “4 Quick and EASY Steps To Get Your Website INDEX Fast On GOOGLE

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